He grew up in the rural south in farm country, where vehicles and equipment frequently got stuck in the Georgia mud and sand. His dad, a veteran himself, kept logging chains in old ammo cans to pull trucks and tractors out of various SNAFUs.

From chasing cows to clearing his parents’ land of trees and brush to war zones and even parenting, he knows preparation is the key to avoiding a SNAFU. He is the first to admit he learned the hard way so you don’t have to.  

Over the years, he became the go-to guy for friends and family for all things survival and outdoor adventures. The most common question people asked?

“Worst case scenario, what should I have with me?” 

The millionth time he answered, it came with an AHA moment and the SNAFU kit was born.